Marketing strategy of india yamaha motor pvt ltd 13989 words | 56 pages introduction to the project : the objective of this project is to identify and analyze the marketing strategies of automobile industry in two wheeler segment through this study i am able to find out the present status of the automobile industry (2-wheeler) in india.
India yamaha motor pvt ltd developed its new brand campaign ‘the call of the blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty.
Chief manager/agm- human resource (strategic hr) at india yamaha motor pvt ltd. 3marketing process automation for increasing manpower productivity 4preparing the mtp and presentation to the management 5handling outside activities n instrumental in atl and btl activities 6framing the marketing strategies for new model 7campaign planning for customer retention 6.
Chapter -1 introduction brief history about india yamaha motor pvt ltd yamaha made its initial foray into india in 1985 subsequently, it entered into a 50:50 joint venture with the escorts group in 1996. Yamaha motor india pvt ltd (ymi) is a 100% subsidiary of ymc and functions as the regional headquarters and corporate control body of india business operations for ymc ymi is responsible for corporate planning & strategy, business planning & business expansion and quality & compliance assurance of yamaha india business. 11 introduction to the project : the objective of this project is to identify and analyze the marketing strategies of automobile industry in two wheeler segment through this study i am able to find out the present status of the automobile industry (2-wheeler) in india in this project i also.
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